Please complete the below questionnaire about your copywriting project Name * First Name Last Name Email * 1. Project overview: What are we creating? Provide a brief breakdown of what the project involves, for example, are we creating: Website copy, a reminder email, sales page or a video script? 2. Background: Tell us a little about your company. Why did you start your company? Milestones? 3. Objectives: What do we want customers to do? What’s the core objective of the project? Do you want customers to call up for an appointment? Request a brochure? Purchase a product? 4. Target market: Who are we speaking to? Who is your target market? What demographic? E.g. women, 30-50, with kids, living in metro areas. 5. Tone of voice: How do you want your brand to be perceived? What tone would you like your copy to have? Fun, authoritative, chatty, formal, or knowledgeable? 6. Proposition: What is your marketing proposition? What makes you special? What makes you different to your competitors? 7. Competitors: Who are we up against? Please provide URLs (ideally at least 3) and any additional details about your competitors that you think will be useful. 8. Important information: Are there any elements that must be used? Have you registered your URL already? Do you have special product names? Is your brand trademarked? Anything else? 9. SEO keywords (if website): Please nominate keyword phrases you’d like your website to rank for the pages of your website. 10. Further information Anything we have missed? Thank you for completing your PRoject Brief Questionnaire, your copy will be in your inbox with in five working days for your review.
