Getting your Facebook Ad Campaigns right is essential for creating an effective sales funnel for each step of the way. Choose your ad length and funnel position depending on your market.
Top of Funnel = Making people aware of your business/getting your brand out there ie.content marketing, email outreach, social media campaigns, SEO, and online advertisement
Middle of Funnel = Providing something your clients need/targeting interested audience ie.providing videos, how-tos, testimonials, reviews, trials, and webinars
Bottom of Funnel = Decision/purchase/loyalty ie. offer trials, demos, new customer discounts, post purchase loyalty rewards
Each ad includes body copy and a choice of two headlines.
Click here for examples
Getting your Facebook Ad Campaigns right is essential for creating an effective sales funnel for each step of the way. Choose your ad length and funnel position depending on your market.
Top of Funnel = Making people aware of your business/getting your brand out there ie.content marketing, email outreach, social media campaigns, SEO, and online advertisement
Middle of Funnel = Providing something your clients need/targeting interested audience ie.providing videos, how-tos, testimonials, reviews, trials, and webinars
Bottom of Funnel = Decision/purchase/loyalty ie. offer trials, demos, new customer discounts, post purchase loyalty rewards
Each ad includes body copy and a choice of two headlines.
Click here for examples